Allow Us to Introduce Ourselves

Dotted Line Collaborations is a full-service advertising and branding agency, solving big brand problems from our headquarters in Richmond, Virginia. We are tight-knit group of advertising and branding leaders whose experience ranges from big, global companies to small, scrappy start-ups. Though we have every personality from wild and crazy to graceful and tough, every single one of us loves plunging headfirst into branding challenges and then creating our way out of them. We’re excited to meet you, and even more excited to meet your brand.

Our Core Team

Lauren Sweeney

Lauren Sweeney
Founder and CEO

If it’s creative, Lauren loves it. If it can be improved, Lauren finds a way. An accomplished business leader, she is always looking for new methods to help companies and brands grow. In her early career in marketing at a Fortune 200 company, Lauren honed her leadership and development skills. And she also saw an opportunity to change the way the advertising and marketing industry worked. So, being Lauren, she set out to do it.

In 2013, Lauren founded Dotted Line Collaborations — a modern agency built on partnership, creativity, and results. Rather than the traditional client-agency relationship, Lauren insists on open and frequent conversations, thoughtful insights, and cost-effective implementation. And just like the clients it guides on a daily basis, DLC continues to grow and thrive thanks to Lauren’s strategic direction.

Lauren is a native of Richmond, Virginia and a graduate of Randolph-Macon College. She’s active in the philanthropic communities and believes in the importance of leveraging your talents to give back to the community. She serves on the Junior Board for the Children’s Hospital of Richmond Foundation, is a member of the Junior League of Richmond, and is an active mentor for UnBoundRVA. She also serves on the Board of Directors for the National Association of Women Business Owners (NAWBO) Richmond Chapter.

And in the slivers of time she makes for herself, Lauren is outdoors enjoying all Richmond has to offer or traveling to new and exciting destinations. She’s a proud wife of a fellow entrepreneur, a stepmother of a towering teenage boy, and the puppy mom of an energetic nine-pound cockapoo.