Allow Us to Introduce Ourselves

Dotted Line Collaborations is a full-service advertising and branding agency, solving big brand problems from our headquarters in Richmond, Virginia. We are tight-knit group of advertising and branding leaders whose experience ranges from big, global companies to small, scrappy start-ups. Though we have every personality from wild and crazy to graceful and tough, every single one of us loves plunging headfirst into branding challenges and then creating our way out of them. We’re excited to meet you, and even more excited to meet your brand.

Our Core Team

Bettina Roda

Bettina Roda
Chief Financial Officer

Money and people. Both are notoriously stressful to manage. Luckily for Dotted Line Collaborations, Bettina Roda has the magic touch, leading our efforts in both finance and human resources.

Bettina has been heading up teams in business and human resources since 1990.  After graduating from Virginia Commonwealth University with a B.S. in Business Management, she started her career as an HR manager at Teamsters Joint Council #83. A few years later, drawn to the idea of how ideas can move business, Bettina made the transition to advertising, joining Siddall, Inc. as the Director of Human Resources. After nine years in that position, Bettina took the skills she’d honed and applied them to finance as Siddall’s controller. In 2016, Bettina joined the Dotted Line Collaborations team to manage the financial operations of the company.

Bettina was born and raised in Austria. She and her husband have two beautiful, independent daughters who have kept them busy over the years.  When not working, Bettina loves to travel with her family.  Aside from trips to Europe to visit relatives and winter escapes to the Caribbean, they love to explore new destinations. On the horizon…her youngest daughter’s graduation trip to Antarctica in 2018!