Dotted Line Collaborations developed an integrated campaign strategy leveraging our contacts and extensive network to help spread the word. We also felt passionate about using this opportunity to raise awareness around supporting women in business and entrepreneurship in our local community. Our marketing strategy focused on content marketing and PR/outreach. By the end of the three weeks, we had done a remarkable amount of marketing, including: 2 local press highlights, an event that had over 80-attendees at Quirk Hotel, a shout out from a nationally recognized conference, over 185 shares on Facebook reaching over 5,000 people which helped us drive 1,400 new visitors to our website and receive over 3,000 votes in the competition. Oh, and we made it into the Top 10!