Summit at Magnolia Green

Summit at Magnolia Green 2018-05-17T16:12:33+00:00

Summit at Magnolia Green’s
Success to Date

The Client:

Summit at Magnolia Green is a new Life Plan retirement community in the Richmond market. Part of the Summit Vista retirement communities group, headquartered in Salt Lake City Utah, Summit helps seniors across the nation live better lives.

The Challenge:

Dotted Line Collaborations was tasked with developing a brand and a campaign that would test demand in the Richmond market for this type of Life Plan community. The term “Life Plan” is a new term that connotes a new way of retiring as well as a new pay structure. We needed our communications to bring to life what it is, how it is different and the many benefits of one of these communities.

Our Approach:

Summit at Magnolia Green brand using an open and sophisticated southern brand attitude, building on the master-planned community brand, Magnolia Green. We sought to find commonalities with Summit at Magnolia Green and the original Magnolia Green brand.

The campaign included a new campaign microsite, print and digital advertisements, social media content, and press. The campaign leveraged a local media strategy focused on generating leads and creating awareness. Through weekly tracking and reporting, the Dotted Line team was able to analyze and optimize real-time throughout the campaign.

The Results:

Over a 90-day period, the campaign surpassed the campaign goal by generating 3x the leads in the Richmond market. Due to such high interest, the campaign created a series of informational events and a VIP list for those who were eager to sign-up.

Summit at Magnolia Green Freedom Years Print Ad
Summit at Magnolia Green Keep Living on Your Own Print Ad
Summit at Magnolia Green Full as Your Plate Fourth of July Print Ad
Summit at Magnolia Green Get Some Facetime Print Ad
Summit at Magnolia Green Facebook Ad
Summit at Magnolia Green Freedom Years eBlast
Summit at Magnolia Green Keep Living on Your Own Banner Ad
Summit at Magnolia Green A New Way to Retire Banner Ad
Summit at Magnolia Green A New Way to Retire Banner Ad
Summit at Magnolia Green Full as Your Plate Banner Ad
Summit at Magnolia Green Freedom Years Banner Ad
Summit at Magnolia Green New Way to Retire Banner Ad
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