To get the word out about this new subscription-based legal model, we developed a social media campaign for Facebook, Instagram, and LinkedIn. This campaign focused on small business owners’ perceptions of legal fees. Through our research, we uncovered a key insight that seeking legal advice is confusing, expensive, overwhelming, and impersonal. This insight then led us to our strategy; Linden Legal Access makes legal knowledge accessible for small business owners. From there we found our solution — create a social media campaign with a unique point of view that you won’t get from any other law firm.