In order to give Ginger Juice a recognizable social media presence, we began with a competitive analysis. Upon completing a competitive analysis, we realized that no one in Richmond had cracked the code on the lifestyle juice bar. Once we discovered that, our strategy was clear. Develop a Ginger Juice lifestyle as crave-able as its juices.
From there, we created a brand personality around the idea of being “beautifully nourished”—taking care of yourself so that you can look and feel your best. To go with this brand personality, we created visual brand standards, tonality guidelines and a brand manifesto. For their social media strategy, to truly bring Ginger Juice’s personality to life, we also developed photography guidelines, a social media content framework and specific channel strategies for Facebook, Instagram, and email.
By collaborating closely with the Ginger Juice founder, we were able to translate her vision for the brand into an actionable strategy and plan.