Ginger Juice

The Client:

Ginger Juice, a local juice bar and restaurant, was looking to open its second location. To help it successfully expand, we helped define its brand identity and created a social media content strategy.

The Challenge:

Ginger Juice needed a content strategy to drive traffic to its new store. But before we could create a content strategy, we had to take a step back and assess the overall brand message.

Our Approach:

In order to give Ginger Juice a recognizable social media presence, we began with a competitive analysis. Upon completing a competitive analysis, we realized that no one in Richmond had cracked the code on the lifestyle juice bar. Once we discovered that, our strategy was clear. Develop a Ginger Juice lifestyle as crave-able as its juices.

From there, we created a brand personality around the idea of being “beautifully nourished”—taking care of yourself so that you can look and feel your best. To go with this brand personality, we created visual brand standards, tonality guidelines and a brand manifesto. For their social media strategy, to truly bring Ginger Juice’s personality to life, we also developed photography guidelines, a social media content framework and specific channel strategies for Facebook, Instagram, and email.

By collaborating closely with the Ginger Juice founder, we were able to translate her vision for the brand into an actionable strategy and plan.

The Results:

“The Dotted Line team nailed our recent content marketing strategy. I was at a place with my company where I was struggling slightly to find our identity. Dotted Line Collaborations did an amazing job identifying our target demographic and instructing us on how to best communicate to her. Everyone we have met at Dotted Line is professional, sophisticated, and incredibly knowledgeable about the ever-changing marketing industry. I was blown away by how quickly they identified our market and came up with a strategy — I can’t wait to implement it!”

Erin Powell, Founder, Ginger Juice

Ginger Juice Mood Board
Ginger Juice facebook ad
Ginger Juice instagram ad
Ginger Juice Photography Guidelines
Ginger Juice Photography Guidelines
Ginger Juice Manifesto
Dotted Line Collaborations Icon