Working with our partners at UnBoundRVA, a local nonprofit dedicated to helping high-potential entrepreneurs from low-income communities, we surrounded Ciara’s marketing challenge with a team that boasted deep knowledge of branding and web development. Since most cleaning services thrive on word of mouth, we began by creating a fresh brand look and marketing materials. Business cards, door hangers, and other key marketing materials allowed Ciara to reach her target audience in an affordable and compelling way. And her new website gave current and potential customers a glimpse of her story and dedication. Ciara’s company has grown exponentially, and she now has a chance to hire more employees and create an even larger company that she and her children can be proud of.