With the input we gained from our research, we developed a brand strategy and platform for Activation Capital and worked to build consensus on solutions from all impacted parties. The platform was designed to engage all stakeholders in the region’s entrepreneurial ecosystem in a better, more collaborative way. The strategy also focuses on increasing awareness about the resources available to outside investors and startups in our region.
The brand platform included a brand identity system, including a name, logo and style guide. Dotted Line Collaborations also provided concepts for website design, collateral and campaign assets to bring the brand to life.
Because of the Activation Capital’s unique identity – it’s not so much one program or institution as a network of parties with a similar goal – our creative process included working with Virginia Bio+Tech Park, the Authority Board and the Activation Council to ensure each group’s role in the new brand was accurately represented.