Activation Capital

Activation Capital 2018-05-21T10:10:41+00:00

Activation Capital

The Client:

The Activation Capital is a unified support structure, or ecosystem, for innovation in the greater Richmond area. Funded by the Virginia Bio+Tech Park and Virginia Commonwealth University, the Activation Council exists to provide entrepreneurs with access to funding sources, mentors and business knowledge to turn innovative ideas into successful businesses.

The Challenge:

The Activation Council believed that the current entrepreneurial ecosystem was fragmented and opportunities existed to better support Richmond’s entrepreneurs and attract outside investors to startups in the Richmond area. Dotted Line Collaborations was charged with conducting an extensive research effort comprising one-on-one interviews, focus groups and a digital survey submitted to thousands of stakeholders to better understand the existing climate and gaps for entrepreneurship resources in Central Virginia.

Our specific objectives included:

  • Creating awareness of the Activation Capital in the greater Richmond business community and encourage participation in this effort, working collaboratively to build a successful ecosystem that attracts players across this region and beyond.
  • Launch the Activation Capital brand with the key players inside the ecosystem, making the Activation Capital’s role and vision clear, so it sparks excitement and belief.
  • Create unified ambassadors of the Activation Capital through communications, such as adopting the Activation Capital’s brand identity on their website and promotional materials.

Our Approach:

With this input, we developed a brand strategy and platform for Activation Capital and worked to gain consensus across all impacted parties on the solution. The platform is meant to engage all stakeholders in the region’s entrepreneurial ecosystem in a better, more collaborative way. The strategy also focuses on raising awareness for the resources available to outside investors and startups in our region.

The brand platform included a brand identity system, including a name, logo, and style guide.  Dotted Line Collaborations also provided concepts for website design, collateral and campaign assets to bring the brand to life.

Our creative process included working with the Virginia Bio+Tech Park, the Authority Board and the Activation Council in developing the ecosystem identity Activation Capital as well as creating and launching its identity. Our efforts had to correctly position and communicate each groups role within this new brand.

The Results:

The assessment and campaign succeeded in bringing together thousands of entrepreneurs and innovators in the Richmond region and setting them up for limitless mutual success.

Activation Capital Creative Samples
Ignite RVA Logo
Ignite RVA Signage
Makers Innovators Doers Wanted Ad
Big Thinkers Wanted Ad
Wacky Weird Work Wanted Ad
Ignite RVA Bus Ad

“We engaged Dotted Line Collaborations to assist us with strategic research, insight, and creative design and campaign planning. I was impressed by the expertise and professionalism of their team. The research was comprehensive, the strategy was spot on, and their team continually delivered excellent creative ideas. Dotted Line Collaborations is able to be nimble and work within sometimes shifting deadlines, which was invaluable to us. I would recommend their team.”

Carrie Roth, CEO Virginia Bio+Tech Park + Activation Council

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