With this input, we developed a brand strategy and platform for Activation Capital and worked to gain consensus across all impacted parties on the solution. The platform is meant to engage all stakeholders in the region’s entrepreneurial ecosystem in a better, more collaborative way. The strategy also focuses on raising awareness for the resources available to outside investors and startups in our region.
The brand platform included a brand identity system, including a name, logo, and style guide. Dotted Line Collaborations also provided concepts for website design, collateral and campaign assets to bring the brand to life.
Our creative process included working with the Virginia Bio+Tech Park, the Authority Board and the Activation Council in developing the ecosystem identity Activation Capital as well as creating and launching its identity. Our efforts had to correctly position and communicate each groups role within this new brand.