Tory Burch Fellows

Tory Burch Fellows 2017-05-19T17:09:49+00:00

FROM ENTREPRENEUR
TO ENTERPRISE

Challenge:

As a Top 30 Finalist in the Tory Burch Foundation Fellows Program, Dotted Line Collaborations, had three and a half weeks to garner votes to make it to the Top 10 and receive a year’s worth of fellowship, a $10,000 grant and an opportunity to pitch for $100,000. We wanted to show the Foundation what we could do with our nimble team and creative expertise given that we were the only marketing firm present in the competition.

Solution:

Dotted Line Collaborations developed an integrated campaign strategy leveraging our contacts and extensive network to help spread the word. We also felt passionate about using this opportunity to raise awareness around supporting women in business and entrepreneurship in our local community. Our marketing strategy focused on content marketing and PR/outreach. By the end of the three weeks, we had done a remarkable amount of marketing, including: 2 local press highlights, an event that had over 80-attendees at Quirk Hotel, a shout out from a nationally recognized conference, over 185 shares on Facebook reaching over 5,000 people which helped us drive 1,400 new visitors to our website and receive over 3,000 votes in the competition. Oh, and we made it into the Top 10!

Tory Burch Fellows Case Study
Tory Burch Fellows Case Study
Tory Burch Fellows Case Study
Tory Burch Fellows Case Study
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