Magnolia Green

Magnolia Green 2017-03-10T11:13:36+00:00

From “One of a Million”
to “One in a Million”

Challenge:

Magnolia Green is a master-planned community in Chesterfield, Virginia, offering a wide array of neighborhood amenities that appeal to residents of all ages. Despite a rapidly growing population of residents in the Chesterfield area, Magnolia Green was facing a highly competitive real estate market and needed to stand out from the crowd.

Solution:

Highlighting the southern hospitality and pride of residents living south of the river, we created an integrated advertising campaign filled with the southern charm that’s unique to Magnolia Green. We developed a strategy and media plan that would speak to potential consumers at relevant points in their days. Newspaper and banner ads, direct mail pieces, a refreshed website, and social media content all drove traffic to the Magnolia Green Welcome Center. Our campaign resulted in hundreds of phone calls and Welcome Center visits, as well as an opportunity for Magnolia Green to get the prices they are asking and to achieve their vision faster than anticipated.

Magnolia Green South of the River Poster
Magnolia Green Make Good Neighbors Poster
Magnolia Green Come for a Peach Poster
Magnolia Green Come for a Round Poster
Magnolia Green Tote Bag
Magnolia Green Carlton Ridge Brochure
Magnolia Green Website
Magnolia Green Brand Book

“We have continually been impressed by the talent and professionalism of Dotted Line Collaborations. Their team of top-tiered professionals delivered an impressive and novel creative campaign that was grounded in strategy aimed to attract audiences unique to Magnolia Green — and what’s most impressive is that delivered it all to us in just 3-months. Their small team allows for them to be nimble and flexible, and we truly appreciate their collaborative approach to marketing. They have been a true partner and have delivered some of the best creative work we’ve seen from any agency — large or small.”

Jan Cooper, VP Marketing, iStar

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