APRIL 25, 2017
The Pitch: Advertising and marketing news for 4.25.17
By Jonathan Spiers
Dotted Line Collaborations developed the name, tagline and brand identity system for a new brand identity for the Innovation Council of Virginia Biotechnology Research Park. The agency combined creative work with insights from focus groups and interviews to launch the rebrand, which included the tagline: “Activation Capital: From Start to Phenomenal.” Dotted Line also took home a cannonball award at this year’s Richmond Show for the website it designed for Virginia Women’s Center.
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