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We are evolving.
You may have noticed some changes taking place at Dotted Line. We’ve taken the jackhammers to our space, and we’re wiping the slate clean with a new look all around.
9 Secrets to Successful Content Marketing
Strong writing may be the core of successful content marketing, but it’s just the beginning. The real secret sauce is in your content marketing strategy. Strategy brings your writing to
Improve Your Brand by Improving Your Leadership Skills
Improve Your Brand by Improving Your Leadership Skills A couple of weeks ago, I had the privilege of attending EntreLeadership Summit 2019, a three-day conference in San Diego. And while
A Tribute to Mom
A Tribute to Mom This Mother’s Day, I have the joy of celebrating being a new Mom. Those who’ve been on the journey with us at Dotted Line know this
Why Being a Customer-Centric Company Is So Important (and So Unique)
Why Being a Customer-Centric Company Is So Important (and So Unique) We’ve all heard the old adage, “The customer is always right,” and I can bet we’ve all pointed it
Storytelling in Marketing
Storytelling in Marketing In today’s fast-paced world of social media, where attention spans are getting shorter and shorter, capturing your audience’s attention in unique ways is increasingly important. Brand storytelling
Top 5 Marketing Takeaways from the High Five Conference
Top 5 Marketing Takeaways from the High Five Conference © 2019 Kevin Seifert Photography Where can you learn, laugh, and perfect your high-five technique? (Hint: It’s all about the elbows.)
Technology, Attention Spans, and Content
It’s hard to imagine a world without technology. No internet, tablets, smartphones or laptops. While many of us do remember the days without these tools, Generation Z hasn’t known a
Q&A: Dotted Line’s Creative Storyteller
Meet Creative Director, Jay Adams, the creative brains behind the Pediatric Associates of Richmond campaign. As a parent of three, he has had plenty of insightful experiences to help him create
The Possibility of New
The Possibility of “New” The end of the year is always a hustle of activity. Teams are finalizing strategic imperatives. The pressure is on to lock down budgets
The Difference Between Good Marketing and Great Marketing
Envision the following scenario: Your company has hired a firm to create a new brand and marketing strategy. The firm delivers an innovative strategy grounded in thoughtful research and insight.
Why Content Strategy Matters
Let’s talk about content strategy—and why content strategy matters. In the late 1990s, Bill Gates told us “Content is king.” While he was right, and content has continued to