We have always enjoyed hiking in my family. We’re fortunate to have many great hikes within close proximity to us here in Richmond. However, it’s easy for something that you do frequently to become a routine. There is one particular hike that my husband, stepson and myself have done numerous times. We know every tree root and waterfall, and the vegetation starts to look the same.
A few months ago, we decided to shake things up. We joined a group that had hired a guide for an afternoon to take us for a hike. From the moment we got to the trailhead, there was an energy and excitement that had been missing from our typical walk in the woods.
The guide was a true expert. He pointed out the wildlife, vegetation, and history of the forest. Most importantly, he sparked conversation among the group. Instead of a solitary hike down a comfortable path, we became a dynamic group of teachers and students who came away from the experience with a new understanding.
Sometimes you need an expert. It’s easy to think, “Well I know my company’s strengths and how to solve our problems better than anyone else.” But chances are, collaborating with an expert will open you up to a whole new way of understanding and growing your business.
And that’s what everyone on the Dotted Line team strives to be—an expert guide, helping you connect your company’s dots to success. To open up conversation and spark ideas about how to move your brand from what is, to what can be.
Like the guide who knew when to slow us down to point out native plants, we pause to ask thoughtful questions. To find a core strength you maybe never knew you had. We surround your brand with experts to guide you through your own unique marketing path. We collaborate, and during our transformative conversations, we will make sure to stop, look around, and talk about what opportunities are in plain sight, and those, like the our well-known trail, that might just be waiting for a keen-eyed observer.
Lauren Sweeney is the founder and CEO of Dotted Line Collaborations, a boutique firm that uses a highly collaborative, personalized approach to connect the dots for top brands and companies. When Lauren’s not providing strategic direction for the firm or delivering amazing results for her clients, Lauren is outdoors enjoying all that Richmond has to offer or traveling to a new and exciting destination.
To learn more about our recent work, visit dottedlinecollaborations.com/.