Spotted and Dotted

Content is the New Advertising

The term “content” is a buzzword that’s become popular in the last two decades, and lots of marketers have jumped on the content train. To us, it’s a term that’s overused and underdefined. We believe content is a story, message or experience that comes from a brand. It’s similar to advertising, but it’s designed to [...]

Content is the New Advertising2017-06-29T21:17:46+00:00

The Power of Small

They say “Good things come in small packages” Babies. Diamonds. Ad agencies. After working at a big agency for 20 years and now working with a small firm, here are five reasons that I believe big brands should consider small agencies like Dotted Line.       1. We’re small but mighty. Small agencies tend [...]

The Power of Small2017-06-06T10:16:39+00:00

You Have to Be Vulnerable Before You Feel Empowered

    Earlier this month, I had one of the best weeks of my life. I spent three days at the Tory Burch Headquarters in New York for the immersion into the Tory Burch Fellowship that all of you helped me win. It was an incredible experience – filled with mentorship, networking and education with [...]

You Have to Be Vulnerable Before You Feel Empowered2017-06-06T08:48:55+00:00

From Start to Phenomenal

THE CHALLENGE A creative and economic renaissance was underway in Richmond, Virginia. Richmond’s leaders — innovators, entrepreneurs, government officials, educators, and CEOs — recognized the need to capitalize on this momentum and never let it wane. Led by Virginia Biotechnology Research Park and Virginia Commonwealth University, the group came together to determine how to connect [...]

From Start to Phenomenal2017-06-06T08:48:03+00:00

Tory Burch Foundation Honors Dr. Brite’s Paris Sabo

MAY 11, 2017 WWD.com Tory Burch Foundation Honors Dr. Brite’s Paris Sabo By Rosemary Feitelberg Tory Burch said she and her fellow jurors found the final decision to be excruciating since all 10 finalists were "insanely worthy" of winning. Dr. Brite, a little-known natural and organic personal-care Irvine, Calif., company, is about to amp up [...]

Tory Burch Foundation Honors Dr. Brite’s Paris Sabo2017-09-26T10:58:03+00:00

Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship

MAY 7, 2017 Richmond.com Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship By Tammie Smith Lauren Cox Sweeney Lauren Sweeney, owner of Henrico County-based Dotted Line Collaborations marketing firm, is one of 10 women entrepreneurs from across the country selected for a yearlong Tory Burch Foundation fellowship. The [...]

Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship2017-05-19T16:46:55+00:00

From Entrepreneur to Enterprise

  THE CHALLENGE Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted [...]

From Entrepreneur to Enterprise2017-05-24T17:30:08+00:00

Once Upon a Brand…What was missing from NPGA Nashville

  It wasn’t all about the honky tonk on our latest trip to the Music City — it was about Propane Marketing!  After transforming the Conger LP Gas brand in 2016, our clients invited us to this year’s NPGA Southeastern Convention & International Propane Expo in Nashville. What kinds of seminars does one find at [...]

Once Upon a Brand…What was missing from NPGA Nashville2017-05-04T09:55:53+00:00

Advertising and marketing news for 4-25-17

APRIL 25, 2017 Richmond BizSense The Pitch: Advertising and marketing news for 4.25.17 By Jonathan Spiers Dotted Line Collaborations developed the name, tagline and brand identity system for a new brand identity for the Innovation Council of Virginia Biotechnology Research Park. The agency combined creative work with insights from focus groups and interviews to [...]

Advertising and marketing news for 4-25-172017-09-26T11:09:17+00:00

New brand adopted to promote innovation in the Richmond region

APRIL 14, 2017 Richmond.com New brand adopted to promote innovation in the Richmond region By John Reid Blackwell Carrie Roth The Innovation Council of the Virginia Biotechnology Research Park unveiled a new brand identity this week designed to help promote the Richmond region’s entrepreneurial environment.The Innovation Council, a nonprofit group led by an 18-member [...]

New brand adopted to promote innovation in the Richmond region2017-05-19T16:20:18+00:00