Spotted and Dotted

Tory Burch Foundation Honors Dr. Brite’s Paris Sabo

MAY 11, 2017 Tory Burch Foundation Honors Dr. Brite’s Paris Sabo By Rosemary Feitelberg Tory Burch said she and her fellow jurors found the final decision to be excruciating since all 10 finalists were "insanely worthy" of winning. Dr. Brite, a little-known natural and organic personal-care Irvine, Calif., company, is about to amp up [...]

From Entrepreneur to Enterprise

  THE CHALLENGE Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted [...]

Once Upon a Brand…What was missing from NPGA Nashville

  It wasn’t all about the honky tonk on our latest trip to the Music City — it was about Propane Marketing!  After transforming the Conger LP Gas brand in 2016, our clients invited us to this year’s NPGA Southeastern Convention & International Propane Expo in Nashville. What kinds of seminars does one find at [...]

Advertising and marketing news for 4-25-17

APRIL 25, 2017 Richmond BizSense The Pitch: Advertising and marketing news for 4.25.17 By Jonathan Spiers Dotted Line Collaborations developed the name, tagline and brand identity system for a new brand identity for the Innovation Council of Virginia Biotechnology Research Park. The agency combined creative work with insights from focus groups and interviews to [...]

New brand adopted to promote innovation in the Richmond region

APRIL 14, 2017 New brand adopted to promote innovation in the Richmond region By John Reid Blackwell Carrie Roth The Innovation Council of the Virginia Biotechnology Research Park unveiled a new brand identity this week designed to help promote the Richmond region’s entrepreneurial environment.The Innovation Council, a nonprofit group led by an 18-member [...]


  Earlier this month, The Tory Burch Foundation, an organization that supports and empowers female entrepreneurs, launched a campaign called Embrace Ambition. The campaign encourages women to own their ambition, embrace their drive, and define what motivates them. After reading the stories of many of these inspiring women from all over the country, we realized [...]

Connecting the Dots: Lauren Cox Sweeney ’10

MARCH 23, 2017 Randolph-Macon College Connecting the Dots: Lauren Cox Sweeney ’10 Lauren Cox Sweeney '10 Randolph-Macon College alumna Lauren Cox Sweeney '10 knows firsthand that hard work and networking can add up to both personal and professional rewards. Sweeney, the founder and CEO of Dotted Line Collaborations (DLC), an advertising and branding agency [...]

Walking the line to success

MARCH 23, 2017 Randolph-Macon College Connecting the Dots: Lauren Cox Sweeney ’10 Solving branding challenges is the name of the game for Dotted Line Collaborations, a Richmond-based boutique marketing firm run by Randolph-Macon College alum Lauren Sweeney. The 2010 graduate is one of 30 finalists for the Tory Burch Foundation Fellows program, which [...]

One Small Vote for Lauren, One Giant Leap for Dotted Line!

Tory Burch is not only a world-renowned fashion designer who built her own empire, she is ranked one of the most influential women in the world according to Forbes Magazine’s list of Top 100 most influential women. She wasn’t born into it. She didn’t inherit it. She embraced her own ambition, surrounded herself with supporters [...]

Lauren Embraces Ambition: Why She Founded Dotted Line

  Below is an excerpt from Lauren's application submission for The Tory Burch Foundation's prestigious Fellowship Program as to why she started Dotted Line Collaborations. #EmbraceAmbition "From the time I was a young girl, qualities such as passion, integrity, and focus have been important to me. I gravitated toward opportunities to lead, including serving as captain [...]

Decision Maker: Amy Elkin with Dotted Line Collaborations

MARCH 12, 2017 Decision Maker: Amy Elkin with Dotted Line Communications Amy Elkin is chief creative officer at Dotted Line Collaborations. New position: chief creative officer at Dotted Line Collaborations, a full service branding and marketing firm based in Henrico County. The company was founded in 2014. Previous position: creative [...]

Where Do All Those Virginia Lovers Live?

    When the Dotted Line team stepped into Welcome Center of Chesterfield County's fastest growing master-planned community for the first time, we discovered all those fabled Virginia Lovers are living in Magnolia Green. And for quite a few good reasons! Last Fall, we were excited to become the agency of record for this premier [...]

Crossing the Finish Line to a Winning Campaign

You may not know this about me, but when I’m not taking care of clients as Dotted Line’s Marketing Manager, I’m an avid marathon runner. Last month, I ran my 10th marathon as part of Disney’s Dopey Challenge (48.6 miles over 4 days…I know, yikes…) and next month I’ll be running in my first ever [...]

Into the Wild…of Collaborative Marketing

  We have always enjoyed hiking in my family.  We’re fortunate to have many great hikes within close proximity to us here in Richmond.  However, it’s easy for something that you do frequently to become a routine. There is one particular hike that my husband, stepson and myself have done numerous times. We know every [...]