At the Dotted Line office, our Monday mornings are pretty routine. We come in, get the Keurig up and running, catch up on each other’s weekends, and then settle in for project status updates. For months, at the end of each update meeting, every team member shared a personal goal that he or she wanted [...]
It’s typical for this time of year: companies are feverishly working to hit all of their annual goals while also beginning to plan for the upcoming year. Leadership teams go offsite to spend time discussing how the company performed in the current year, the vision and goals for the organization, and selecting big priorities and [...]
I’m sure you feel it too: wherever you turn, there’s a constant bombardment of digital marketing. Some of it is obvious marketing (the latest item you were researching on Amazon mysteriously shows up on your news feed). Some of it is less obvious (yet another video on Facebook showing you how to make some tasty [...]
UnBoundRVA is a nonprofit organization in Richmond that supports aspiring entrepreneurs from low-income communities by providing them with the path to owning their own business. Since its founding, UnBoundRVA has provided many talented, local individuals with the chance to not only pursue their dream but create jobs throughout the community. With the organization’s growth, UnBoundRVA needed [...]
After catching up on some rest over the 4th of July weekend, it was right back to work preparing for an event that our team co-hosted with Red Orange Design called, “Start Here. How to Win & Keep Customers” Testing our abilities to be true “morning people”, we arrived at their Shockoe Bottom office bright [...]
This is THE QUESTION that I receive all the time. Regardless if I’m chatting friends, colleagues, parents, or the person that I just met at the neighborhood barbeque, I’ve heard a wide variety of misconceptions about what exactly a marketing team does. To some, we are Don Draper staring out his office window looking [...]
So, you’ve determined that you may need a little extra help with your business’ marketing plan. Whether you’re the business owner wearing the marketing hat, or you have a dedicated internal marketing team, at some point you may realize you may need some additional support. Whether it’s a new or improved website, a boost in [...]
About a month ago, I had the opportunity to meet a long time role model and man of personal influence on my business and life: Dave Ramsey. While I grew up in a family that drilled Total Money Makeover into my head, I was really excited to hear Dave speak of his book EntreLeadership, which [...]
It’s pretty early this morning when I leave to head into work. I can see 7:25 am flashing on my car’s dashboard as I pull into the office. As the first one into our small, but very appropriately decorated, office this morning, I immediately start opening up doors and turning on the lights. I [...]
The Dotted Line Collaborations Team Manifesto *Unapologetically inspired by guru, Seth Godin Communicate. Communicate. Communicate. Did we communicate that enough? Assume positive intent. Own mistakes. Fix them. Learn from them. Always seek outside perspective. A broad network is better than a few smart people. Respect the work, but don’t [...]
Did you know that your product and your brand are actually two separate things? And marketing your product before your brand can be the difference between a good marketing strategy and a great one! Lots of people start with marketing their product. They focus on talking about features of their products or services or [...]
Last week, our team hosted an open house event at Dotted Line Collaborations to show off our new workspace and help clients, friends and family “connect the dots” between their businesses and the current state of their brand and marketing efforts. Needless to say, the night was a huge success. In between nibbling [...]
Kevin Currie Group is a well-known realtor in the Richmond market. In the last year, his team has expanded in order to meet the pace of his increased growth. However, the look and feel of his marketing pieces didn’t match the level of service that he was providing to his clients. In addition to his [...]
By now (the last week in January), I’m sure you’ve read several blog posts entitled “Achieve Big Things in 2016” or “How to Make 2016 Count” or my personal favorite… “How to Train Your Brain to Keep New Year Resolutions." However, this year, I’ve decided to do things a little differently. I was [...]
Dotted Line Collaborations is following the common trend set by many young, growing families in the city of Richmond. We’re moving from the hip, cool downtown area to a larger (but equally as hip and cool!) space in the West End. Yes, we’re moving to the ‘burbs! As we load and unload boxes, [...]