Spotted and Dotted

Ad Rewind: 2017’s memorable advertising

Richmond BizSense Ad Rewind: 2017’s memorable advertising and marketing moments By Jonathan Spiers From wind sprinting and yoga posing chia bars, to slow drawing sloths and “awful” Cobb Technologies coworkers, Richmond’s advertising industry gave us lots to look at in 2017. It was a year that saw CarMax go “all in” for a used car in [...]

Ad Rewind: 2017’s memorable advertising2018-03-13T13:02:28+00:00

When All Eyes Are on You, How Do You React?

  Three takeaways for all marketers from Super Bowl LII     It Matters Where It Comes From As marketers, we know that having a strong brand identity comes from living your brand’s mission, values and voice. Knowing who you are as a brand is an important part of selling what makes you unique. You’ve [...]

When All Eyes Are on You, How Do You React?2018-02-07T15:58:36+00:00

Lauren on How-Tos and Not-Tos for Cause Marketing

  At first glance, cause marketing can seem straightforward: choose a cause, broadcast support of said cause, and watch brand loyalty increase. On paper, this plan should work. Millennials are 49% more likely to purchase from brands that align with causes, and 55% of people are willing to pay extra for products and services from [...]

Lauren on How-Tos and Not-Tos for Cause Marketing2018-01-19T00:29:02+00:00

Skydiving 101: Take the Leap with Your Branding & Marketing

Everyone knows the expression “no risk, no reward.” But when it comes time to make a daring brand or marketing decision for our own company, we immediately act like someone has asked us to jump out of a plane. We retreat and stay in our safe zone. “Let someone else do the jumping!”   But [...]

Skydiving 101: Take the Leap with Your Branding & Marketing2017-09-26T19:28:40+00:00

The True Business of Empowerment

September 18, 2017 Huffington Post The True Business of Empowerment By Lauren Sweeney The word “empowerment” has been getting a lot of air time lately. It’s become an easy term to get behind. But, if you ask me, it’s lost some of its luster recently. It’s easy to say you support empowerment without having to step [...]

The True Business of Empowerment2018-01-18T13:51:16+00:00

Are You an Opera Singer or Hard Rocker?

When you think of an opera singer and a hard rock singer, I’m sure you imagine two completely different voices. Both are singing but in very different styles. And those different styles attract (usually) very different listeners. Did you know your brand has a voice, too? Everything you send out – from marketing materials to [...]

Are You an Opera Singer or Hard Rocker?2017-09-11T13:41:05+00:00

The Best Marketing Channel You’re Likely Ignoring

  What if I told you there was a huge marketing channel at your disposal with the ability to have more impact than Facebook and Instagram combined? And that that same channel was available to you for almost no incremental spend or effort? It’s also right under your nose. What is this glorious, almost mythical [...]

The Best Marketing Channel You’re Likely Ignoring2017-09-07T10:39:54+00:00

What We’re Loving this Month: A Look Behind the Curtain at Dotted Line

We’re going to need more wall space! We made a few additions of new work to our office gallery wall. These frames not only add a little more color to the office, but they’re also a constant reminder of the talent our team possesses to unleash new brand potential.     Jump right in! You [...]

What We’re Loving this Month: A Look Behind the Curtain at Dotted Line2017-08-07T17:17:34+00:00

Behind the Scenes at Magnolia Green

  Looking for the finest Southern hospitality Virginia has to offer? Look no further than Chesterfield, Virginia’s  Magnolia Green. Last fall, Dotted Line was excited to become the lead marketing partner for this premier master-planned community, owned by New York real estate investment group, iStar. Over the past ten months, we've launched a fully integrated [...]

Behind the Scenes at Magnolia Green2017-08-08T09:43:10+00:00

Mid-Year Marketing Evaluation: What’s Working, What’s Not?

  All too often, we wait until Q4 to think about how effective our marketing for the year has been. But by getting a jump-start right about now, you can increase your performance and get a clearer picture of how things need to change for the following year. In a world where agility and optimization [...]

Mid-Year Marketing Evaluation: What’s Working, What’s Not?2017-08-06T20:56:10+00:00