Spotted and Dotted

Connecting with a Brand in a Surprising Way

The Magic Foam Experience: Connecting with a Brand in a Surprising Way   As marketers, a question clients always seem to ask us is what else could we be doing? Something different, something creative, something outside the box? Someone once told me that there is no box, meaning never limit your creativity and ideas, always [...]

Connecting with a Brand in a Surprising Way2018-08-22T19:16:15-04:00

Dotted Line Named A Top Marketing Firm in Richmond

Each year, Richmond Biz Sense presents a list of top advertising, marketing and public relations firms in the Richmond area.  This year, Dotted Line Collaborations was added to the list as a top marketing firm in Richmond. Find full list here.

Dotted Line Named A Top Marketing Firm in Richmond2018-08-14T16:56:57-04:00

Dotted Line Welcomes Christie Hach

  Christie has joined the Dotted Line team as Dotted Line Collaborations' new Account Director.   Coming from Barber Martin Agency, Christie brings with her more than 10 years of experience in the advertising industry, working with clients both large and small (nTelos Wireless, Cato Fashions, Adolf Jewelers), national and local (sweetFrog Premium Frozen Yogurt, [...]

Dotted Line Welcomes Christie Hach2018-07-16T15:08:54-04:00

Building Brands with Purpose

Choices. The retail space is filled with them; from ice cream varieties, to shoes, to cleaning supplies and even socks. As a consumer how do we choose the brand of goods we want to purchase? And as a marketer how do you stand out? While some brands differentiate on price or superior quality, there is [...]

Building Brands with Purpose2018-08-22T19:16:55-04:00

Building a Kingdom, Not a Castle

Building a Kingdom, Not a Castle: Our Journey to Fueling Passion and Finding Purpose You often hear people say they started a company or organization because they had a great passion for a particular challenge.  It is one of the best parts of hearing the story of a company. However, how often does it seem [...]

Building a Kingdom, Not a Castle2018-08-22T19:24:57-04:00

The Secret Sauce

Do you have a certain dish at a favorite restaurant or at family gatherings that you’ve come to know, love and crave? Maybe it’s an amazing main dish, a favorite type of cuisine, or an old-fashioned recipe that’s been handed down and is served only once a year. Have you ever wondered what makes it [...]

The Secret Sauce2018-08-22T19:25:45-04:00

Behind the Scenes with Hanover Fire-EMS

Did you know that Hanover county has one of the most successful volunteer and paid staffed Fire-EMS programs in the country? Volunteers and career staff work in unison undergoing the same advanced training and sharing one mission: to provide elite service with compassion for a safer community. In fact, volunteers save our local government millions of [...]

Behind the Scenes with Hanover Fire-EMS2018-05-24T11:57:10-04:00

Making the most out of snackable content

We’ve all heard it before – today’s world is more time starved than ever before. We’re overly connected; we’re working full time jobs with full time responsibilities at home with a fully packed social schedule on top of that. Think about if for a second. How often are you doing just one thing? If you’re [...]

Making the most out of snackable content2019-03-18T10:15:34-04:00

Innovation: More than Just a Buzzword?

Merriam-Webster defines the word innovation as the introduction of something new; a new idea, method, or device. Today, we see innovation coming at us from all angles. While Silicon Valley may be the first place to come to mind when you heard the word innovation, it certainly isn’t the last.     Fast Company recently [...]

Innovation: More than Just a Buzzword?2018-03-15T11:24:36-04:00

Ad Rewind: 2017’s memorable advertising

Richmond BizSense Ad Rewind: 2017’s memorable advertising and marketing moments By Jonathan Spiers From wind sprinting and yoga posing chia bars, to slow drawing sloths and “awful” Cobb Technologies coworkers, Richmond’s advertising industry gave us lots to look at in 2017. It was a year that saw CarMax go “all in” for a used car in [...]

Ad Rewind: 2017’s memorable advertising2018-03-13T13:02:28-04:00