Spotted and Dotted

#DLConversations

A look at the latest happenings behind the curtain at Dotted Line Collaborations. 1. O.P.P.O.R.T.U.N.I.T.Y is spelled S.W.A.M With our recently awarded Small, Women, and Minority-Owned certification, we’re ready to take on the world – or at least Virginia business opportunities. #GirlPower     2. In The News Check out Dotted Line’s Founder and CEO’s [...]

Creating Culture With Your Brand

  On a recent trip to REI, I was on the hunt for new hiking supplies and a birthday gift. Within the first few minutes of my entering the store, the most helpful associate appeared. He guided me to the exact hiking supplies I needed. I didn’t want to push my luck, but I told [...]

From filling cavities to fulfilling a brand promise

The Challenge:  For over 50 years, Duff and Cox has been a beloved dental practice. They’ve provided care for generations of families, which is evidenced by their deep roots in the Richmond community. Because they focus on their patients, not their marketing, Duff and Cox’s branding did not reflect the excellent patient experience. One of [...]

Content is the New Advertising

The term “content” is a buzzword that’s become popular in the last two decades, and lots of marketers have jumped on the content train. To us, it’s a term that’s overused and underdefined. We believe content is a story, message or experience that comes from a brand. It’s similar to advertising, but it’s designed to [...]

The Power of Small

They say “Good things come in small packages” Babies. Diamonds. Ad agencies. After working at a big agency for 20 years and now working with a small firm, here are five reasons that I believe big brands should consider small agencies like Dotted Line.       1. We’re small but mighty. Small agencies tend [...]

You Have to Be Vulnerable Before You Feel Empowered

    Earlier this month, I had one of the best weeks of my life. I spent three days at the Tory Burch Headquarters in New York for the immersion into the Tory Burch Fellowship that all of you helped me win. It was an incredible experience – filled with mentorship, networking and education with [...]

From Start to Phenomenal

THE CHALLENGE A creative and economic renaissance was underway in Richmond, Virginia. Richmond’s leaders — innovators, entrepreneurs, government officials, educators, and CEOs — recognized the need to capitalize on this momentum and never let it wane. Led by Virginia Biotechnology Research Park and Virginia Commonwealth University, the group came together to determine how to connect [...]

From Entrepreneur to Enterprise

  THE CHALLENGE Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted [...]

Once Upon a Brand…What was missing from NPGA Nashville

  It wasn’t all about the honky tonk on our latest trip to the Music City — it was about Propane Marketing!  After transforming the Conger LP Gas brand in 2016, our clients invited us to this year’s NPGA Southeastern Convention & International Propane Expo in Nashville. What kinds of seminars does one find at [...]

#EmbraceAmbitionRVA

  Earlier this month, The Tory Burch Foundation, an organization that supports and empowers female entrepreneurs, launched a campaign called Embrace Ambition. The campaign encourages women to own their ambition, embrace their drive, and define what motivates them. After reading the stories of many of these inspiring women from all over the country, we realized [...]

One Small Vote for Lauren, One Giant Leap for Dotted Line!

Tory Burch is not only a world-renowned fashion designer who built her own empire, she is ranked one of the most influential women in the world according to Forbes Magazine’s list of Top 100 most influential women. She wasn’t born into it. She didn’t inherit it. She embraced her own ambition, surrounded herself with supporters [...]

Lauren Embraces Ambition: Why She Founded Dotted Line

  Below is an excerpt from Lauren's application submission for The Tory Burch Foundation's prestigious Fellowship Program as to why she started Dotted Line Collaborations. #EmbraceAmbition "From the time I was a young girl, qualities such as passion, integrity, and focus have been important to me. I gravitated toward opportunities to lead, including serving as captain [...]

Where Do All Those Virginia Lovers Live?

    When the Dotted Line team stepped into Welcome Center of Chesterfield County's fastest growing master-planned community for the first time, we discovered all those fabled Virginia Lovers are living in Magnolia Green. And for quite a few good reasons! Last Fall, we were excited to become the agency of record for this premier [...]

Crossing the Finish Line to a Winning Campaign

You may not know this about me, but when I’m not taking care of clients as Dotted Line’s Marketing Manager, I’m an avid marathon runner. Last month, I ran my 10th marathon as part of Disney’s Dopey Challenge (48.6 miles over 4 days…I know, yikes…) and next month I’ll be running in my first ever [...]

Into the Wild…of Collaborative Marketing

  We have always enjoyed hiking in my family.  We’re fortunate to have many great hikes within close proximity to us here in Richmond.  However, it’s easy for something that you do frequently to become a routine. There is one particular hike that my husband, stepson and myself have done numerous times. We know every [...]