MAY 7, 2017 Richmond.com Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship By Tammie Smith Lauren Cox Sweeney Lauren Sweeney, owner of Henrico County-based Dotted Line Collaborations marketing firm, is one of 10 women entrepreneurs from across the country selected for a yearlong Tory Burch Foundation fellowship. The [...]
THE CHALLENGE Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted [...]
It wasn’t all about the honky tonk on our latest trip to the Music City — it was about Propane Marketing! After transforming the Conger LP Gas brand in 2016, our clients invited us to this year’s NPGA Southeastern Convention & International Propane Expo in Nashville. What kinds of seminars does one find at [...]
APRIL 25, 2017 Richmond BizSense The Pitch: Advertising and marketing news for 4.25.17 By Jonathan Spiers Dotted Line Collaborations developed the name, tagline and brand identity system for a new brand identity for the Innovation Council of Virginia Biotechnology Research Park. The agency combined creative work with insights from focus groups and interviews to [...]
APRIL 14, 2017 Richmond.com New brand adopted to promote innovation in the Richmond region By John Reid Blackwell Carrie Roth The Innovation Council of the Virginia Biotechnology Research Park unveiled a new brand identity this week designed to help promote the Richmond region’s entrepreneurial environment.The Innovation Council, a nonprofit group led by an 18-member [...]
Earlier this month, The Tory Burch Foundation, an organization that supports and empowers female entrepreneurs, launched a campaign called Embrace Ambition. The campaign encourages women to own their ambition, embrace their drive, and define what motivates them. After reading the stories of many of these inspiring women from all over the country, we realized [...]
MARCH 23, 2017 Randolph-Macon College Connecting the Dots: Lauren Cox Sweeney ’10 Lauren Cox Sweeney '10 Randolph-Macon College alumna Lauren Cox Sweeney '10 knows firsthand that hard work and networking can add up to both personal and professional rewards. Sweeney, the founder and CEO of Dotted Line Collaborations (DLC), an advertising and branding agency [...]
MARCH 23, 2017 Randolph-Macon College Connecting the Dots: Lauren Cox Sweeney ’10 Solving branding challenges is the name of the game for Dotted Line Collaborations, a Richmond-based boutique marketing firm run by Randolph-Macon College alum Lauren Sweeney. The 2010 graduate is one of 30 finalists for the Tory Burch Foundation Fellows program, which [...]
Tory Burch is not only a world-renowned fashion designer who built her own empire, she is ranked one of the most influential women in the world according to Forbes Magazine’s list of Top 100 most influential women. She wasn’t born into it. She didn’t inherit it. She embraced her own ambition, surrounded herself with supporters [...]
Below is an excerpt from Lauren's application submission for The Tory Burch Foundation's prestigious Fellowship Program as to why she started Dotted Line Collaborations. #EmbraceAmbition "From the time I was a young girl, qualities such as passion, integrity, and focus have been important to me. I gravitated toward opportunities to lead, including serving as captain [...]