Understanding your target audience is one of the most important concepts when building a marketing plan. Time and again, we see friends and business partners who miss the mark on how they message or focus their efforts because they didn’t spend time getting grounded on their audience. This ad, from the home page [...]
I’m incredibly inspired by those who are motivated to develop an innovative idea and work tirelessly to turn that idea into a customer. Beyond this, I’m even more inspired by those who persevere against circumstances to do this, in hopes of improving their lives. I have been fortunate enough to achieve my dream of [...]
We just wrapped up a large project for a client of ours, Purify. Purify is an infrared sauna and spa located in the Westhampton area of Richmond. We're excited to share an overview of the project on the blog today! With the launch of a new retail space, Purify needed to immediately establish a strong [...]
While grammar, language and tone are important elements in crafting compelling marketing pieces, visual and aesthetic appeal are also key to connecting with your audience. One of our favorite means to visually relay information is through an infographic. Infographics share knowledge on a topic and promote a brand's position at the same time. While many [...]
Monkee’s of Richmond is a popular women’s fashion boutique in the Richmond, VA area. The owners were looking to increase their exposure at a local level, targeting 20 to 30-year-old females. Dotted Line Collaborations formulated a strategic event schedule with three promotional partnerships that would provide them the exposure they were looking for in a [...]
Kate Kennedy is a successful professional and small business owner that I have had the pleasure of knowing through our hometown of Richmond, Virginia. Since graduating college, she has passed through many areas of the United States, including New York City, San Francisco, and most recently, Chicago where she currently resides. With [...]
Have you created a mobile-friendly website for your business? If not, you may want to consider updating these settings on your website in the near future to ensure your chance of being found in Google’s search engine. Last week, Google announced they have updated their algorithms and will now be giving search priority to responsive [...]
Yesterday morning, amid shift dresses being flown in the air and preppy (mostly) women bargaining for thong sandals, straw bags, and colorful dishware, the Lilly Pulitzer brand was thriving in Target retailors across the nation. I couldn’t help but ask myself, what drives this type of brand loyalty? Besides the opportunity to purchase [...]
When do you need professional photography? Some businesses can get away with a well-designed graphic or carefully selected stock photo. Not all websites and marketing collateral need professional photography. Sometimes even a clean, fresh new headshot will do the trick. However, those businesses that are marketing their products or services in cases [...]
Your brand is an integral part in the overall success of your business. While a company’s brand is comprised of more than just its visual identity, the aesthetics play a very influential role in your branding initiative. The visual appeal of your brand should positively distinguish you from your competition. While some brands are [...]
Social media has become a necessary tool for businesses and their marketing strategies. It's valuable because it's a mechanism to showcase your brand and promote your services while being relatively free. These powerful platforms can help grow your business and create potential leads if utilized correctly. Here are some guidelines to help your business achieve this [...]
Branding is not just your logo. It’s how you define your business with your team and how you come across to your clients and target audience. Thus, your marketing plan should be a strong reflection of your brand. As 2015 kicks into gear, we encourage clients to think about how they [...]