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About Lauren Cox

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So far Lauren Cox has created 64 blog entries.

Start With Marketing Your Brand, Not Your Product

Did you know that your product and your brand are actually two separate things?  And marketing your product before your brand can be the difference between a good marketing strategy and a great one!   Lots of people start with marketing their product.  They focus on talking about features of their products or services or [...]

Do you know? Is it clear? And is it working?

Last week, our team hosted an open house event at Dotted Line Collaborations to show off our new workspace and help clients, friends and family “connect the dots” between their businesses and the current state of their brand and marketing efforts.     Needless to say, the night was a huge success. In between nibbling [...]

Client Success: Kevin Currie Group

Kevin Currie Group is a well-known realtor in the Richmond market. In the last year, his team has expanded in order to meet the pace of his increased growth. However, the look and feel of his marketing pieces didn’t match the level of service that he was providing to his clients. In addition to his [...]

Making Small Moves in 2016

By now (the last week in January), I’m sure you’ve read several blog posts entitled “Achieve Big Things in 2016” or “How to Make 2016 Count” or my personal favorite… “How to Train Your Brain to Keep New Year Resolutions."     However, this year, I’ve decided to do things a little differently. I was [...]

We Moved!

  Dotted Line Collaborations is following the common trend set by many young, growing families in the city of Richmond. We’re moving from the hip, cool downtown area to a larger (but equally as hip and cool!) space in the West End. Yes, we’re moving to the ‘burbs!   As we load and unload boxes, [...]

Beauty & The Beast, oh wait…Website Design & Functionality

  In the world of marketing, there seems to a divide between whether a website should be beautiful or functional.   Some agencies believe that a great website is one that’s functional, analytical, and sales-oriented. And while all of those elements are true, those same websites seem to lack a certain sense of appeal and [...]

Your 2016 Marketing Plan

Does your marketing strategy feel like this?       You might have a handful of new ideas, but sometimes, it feels like you are tossing balloons into the air when trying to put these ideas into motion.       Somehow, no matter how big or brilliant your ideas are, it feels like implementing [...]

Layering weather is just an excuse for more clothes

Understanding your target audience is one of the most important concepts when building a marketing plan. Time and again, we see friends and business partners who miss the mark on how they message or focus their efforts because they didn’t spend time getting grounded on their audience.     This ad, from the home page [...]

Giving Back

I’m incredibly inspired by those who are motivated to develop an innovative idea and work tirelessly to turn that idea into a customer.   Beyond this, I’m even more inspired by those who persevere against circumstances to do this, in hopes of improving their lives.   I have been fortunate enough to achieve my dream of [...]

Client Success: Purify

We just wrapped up a large project for a client of ours, Purify.  Purify is an infrared sauna and spa located in the Westhampton area of Richmond. We're excited to share an overview of the project on the blog today!     With the launch of a new retail space, Purify needed to immediately establish a strong [...]

The Do’s & Don’ts of Infographics

While grammar, language and tone are important elements in crafting compelling marketing pieces, visual and aesthetic appeal are also key to connecting with your audience.   One of our favorite means to visually relay information is through an infographic. Infographics share knowledge on a topic and promote a brand's position at the same time.   While many [...]

Client Success: Monkee’s of Richmond

Monkee’s of Richmond is a popular women’s fashion boutique in the Richmond, VA area. The owners were looking to increase their exposure at a local level, targeting 20 to 30-year-old females.   Dotted Line Collaborations formulated a strategic event schedule with three promotional partnerships that would provide them the exposure they were looking for in a [...]

Local Love: Be There In Five

  Kate Kennedy is a successful professional and small business owner that I have had the pleasure of knowing through our hometown of Richmond, Virginia.     Since graduating college, she has passed through many areas of the United States, including New York City, San Francisco, and most recently, Chicago where she currently resides. With [...]

Lilly Pulitzer: The Biggest Party of the Season

  Yesterday morning, amid shift dresses being flown in the air and preppy (mostly) women bargaining for thong sandals, straw bags, and colorful dishware, the Lilly Pulitzer brand was thriving in Target retailors across the nation. I couldn’t help but ask myself, what drives this type of brand loyalty?   Besides the opportunity to purchase [...]