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About Lauren Cox

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So far Lauren Cox has created 57 blog entries.

Walking the line to success

MARCH 23, 2017 Randolph-Macon College Connecting the Dots: Lauren Cox Sweeney ’10 Solving branding challenges is the name of the game for Dotted Line Collaborations, a Richmond-based boutique marketing firm run by Randolph-Macon College alum Lauren Sweeney. The 2010 graduate is one of 30 finalists for the Tory Burch Foundation Fellows program, which [...]

One Small Vote for Lauren, One Giant Leap for Dotted Line!

Tory Burch is not only a world-renowned fashion designer who built her own empire, she is ranked one of the most influential women in the world according to Forbes Magazine’s list of Top 100 most influential women. She wasn’t born into it. She didn’t inherit it. She embraced her own ambition, surrounded herself with supporters [...]

Lauren Embraces Ambition: Why She Founded Dotted Line

  Below is an excerpt from Lauren's application submission for The Tory Burch Foundation's prestigious Fellowship Program as to why she started Dotted Line Collaborations. #EmbraceAmbition "From the time I was a young girl, qualities such as passion, integrity, and focus have been important to me. I gravitated toward opportunities to lead, including serving as captain [...]

Decision Maker: Amy Elkin with Dotted Line Collaborations

MARCH 12, 2017 Richmond.com Decision Maker: Amy Elkin with Dotted Line Communications Amy Elkin is chief creative officer at Dotted Line Collaborations. New position: chief creative officer at Dotted Line Collaborations, a full service branding and marketing firm based in Henrico County. The company was founded in 2014. Previous position: creative [...]

Where Do All Those Virginia Lovers Live?

    When the Dotted Line team stepped into Welcome Center of Chesterfield County's fastest growing master-planned community for the first time, we discovered all those fabled Virginia Lovers are living in Magnolia Green. And for quite a few good reasons! Last Fall, we were excited to become the agency of record for this premier [...]

Crossing the Finish Line to a Winning Campaign

You may not know this about me, but when I’m not taking care of clients as Dotted Line’s Marketing Manager, I’m an avid marathon runner. Last month, I ran my 10th marathon as part of Disney’s Dopey Challenge (48.6 miles over 4 days…I know, yikes…) and next month I’ll be running in my first ever [...]

Into the Wild…of Collaborative Marketing

  We have always enjoyed hiking in my family.  We’re fortunate to have many great hikes within close proximity to us here in Richmond.  However, it’s easy for something that you do frequently to become a routine. There is one particular hike that my husband, stepson and myself have done numerous times. We know every [...]

Advertising and marketing news for 2-28-17

FEBRUARY 28, 2017 Richmond BizSense The Pitch: Advertising and marketing news for 2.28.17 By Jonathan Spiers Dotted Line Collaborations launched a campaign for Chesterfield community Magnolia Green. Dotted Line Collaborations was named agency of record and launched an integrated campaign for Chesterfield community Magnolia Green. The campaign, called “The South, [...]

Amy Elkin signs the dotted line

FEBRUARY 27, 2017 Richmond BizSense Creative Q&A: Amy Elkin signs the dotted line By Jonathan Spiers Amy Elkin says her best creative work and biggest ideas have always come from keeping things small.That bodes well for Dotted Line Collaborations, the boutique, eight-person marketing firm in Henrico that The Martin Agency veteran recently joined [...]

Lauren’s New Year’s Revelation

The past year has been one of tremendous growth and change for our team.  We continued to collaborate with our clients to take on bigger and more complex marketing challenges.  Concurrently, we worked to shape our internal company culture.   (Look at our Dotted Line 2016 Year in Review to see we really do practice what [...]

Start Small, Go Big

It’s that time of year again. After the countdown is over and the champagne is popped, we set out to accomplish the resolutions we make for our self each year while thinking, “Wasn’t it JUST the Fourth of July?!” So on January 1st, we head out, hand over our paychecks to Lulu Lemon, join the [...]

AnecDOTes: A look behind the scenes at Dotted Line Collaborations

Wondering what the Dotted Line team has been up to lately? No, we did not hibernate for the winter. (Albeit some of those mornings in the teens had us considering the idea…) Instead, we spent the close of 2016 delivering great work for many of our clients.     The holidays are the most wonderful [...]

Dotted Line Welcomes Amy Elkin As Chief Creative Officer!

2016 was certainly a year of growth for Dotted Line, not only for our clients but for our team! We helped brands grow their businesses both strategically and creatively, and we couldn’t have done it all without our new Chief Creative Officer Amy Elkin. Amy comes to Dotted Line after spending the first 20 years [...]

Our Lil’ Wins

At the Dotted Line office, our Monday mornings are pretty routine. We come in, get the Keurig up and running, catch up on each other’s weekends, and then settle in for project status updates. For months, at the end of each update meeting, every team member shared a personal goal that he or she wanted [...]

Don’t Forget the Marketing!

It’s typical for this time of year: companies are feverishly working to hit all of their annual goals while also beginning to plan for the upcoming year.  Leadership teams go offsite to spend time discussing how the company performed in the current year, the vision and goals for the organization, and selecting big priorities and [...]