Trend Watch: A Picture is Worth a Thousand Words With 80% of American adults carrying smartphones in their pockets, the phone is becoming a pivotal tool to connect with consumers. From generating branded content to intercepting your audience at point of purchase, you better be ready to roll with your customers’ camera roll. [...]
The Magic Foam Experience: Connecting with a Brand in a Surprising Way As marketers, a question clients always seem to ask us is what else could we be doing? Something different, something creative, something outside the box? Someone once told me that there is no box, meaning never limit your creativity and ideas, always [...]
Each year, Richmond Biz Sense presents a list of top advertising, marketing and public relations firms in the Richmond area. This year, Dotted Line Collaborations was added to the list as a top marketing firm in Richmond. Find full list here.
Christie has joined the Dotted Line team as Dotted Line Collaborations' new Account Director. Coming from Barber Martin Agency, Christie brings with her more than 10 years of experience in the advertising industry, working with clients both large and small (nTelos Wireless, Cato Fashions, Adolf Jewelers), national and local (sweetFrog Premium Frozen Yogurt, [...]
We’ve all heard it before – today’s world is more time starved than ever before. We’re overly connected; we’re working full time jobs with full time responsibilities at home with a fully packed social schedule on top of that. Think about if for a second. How often are you doing just one thing? If you’re [...]
Merriam-Webster defines the word innovation as the introduction of something new; a new idea, method, or device. Today, we see innovation coming at us from all angles. While Silicon Valley may be the first place to come to mind when you heard the word innovation, it certainly isn’t the last. Fast Company recently [...]
Richmond BizSense Ad Rewind: 2017’s memorable advertising and marketing moments By Jonathan Spiers From wind sprinting and yoga posing chia bars, to slow drawing sloths and “awful” Cobb Technologies coworkers, Richmond’s advertising industry gave us lots to look at in 2017. It was a year that saw CarMax go “all in” for a used car in [...]
Three takeaways for all marketers from Super Bowl LII It Matters Where It Comes From As marketers, we know that having a strong brand identity comes from living your brand’s mission, values and voice. Knowing who you are as a brand is an important part of selling what makes you unique. You’ve [...]
At first glance, cause marketing can seem straightforward: choose a cause, broadcast support of said cause, and watch brand loyalty increase. On paper, this plan should work. Millennials are 49% more likely to purchase from brands that align with causes, and 55% of people are willing to pay extra for products and services from [...]
Everyone knows the expression “no risk, no reward.” But when it comes time to make a daring brand or marketing decision for our own company, we immediately act like someone has asked us to jump out of a plane. We retreat and stay in our safe zone. “Let someone else do the jumping!” But [...]