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About Lauren Cox

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So far Lauren Cox has created 60 blog entries.

Behind the Scenes at Magnolia Green

  Looking for the finest Southern hospitality Virginia has to offer? Look no further than Chesterfield, Virginia’s  Magnolia Green. Last fall, Dotted Line was excited to become the lead marketing partner for this premier master-planned community, owned by New York real estate investment group, iStar. Over the past ten months, we've launched a fully integrated [...]

Mid-Year Marketing Evaluation: What’s Working, What’s Not?

  All too often, we wait until Q4 to think about how effective our marketing for the year has been. But by getting a jump-start right about now, you can increase your performance and get a clearer picture of how things need to change for the following year. In a world where agility and optimization [...]

#DLConversations

A look at the latest happenings behind the curtain at Dotted Line Collaborations. 1. O.P.P.O.R.T.U.N.I.T.Y is spelled S.W.A.M With our recently awarded Small, Women, and Minority-Owned certification, we’re ready to take on the world – or at least Virginia business opportunities. #GirlPower     2. In The News Check out Dotted Line’s Founder and CEO’s [...]

Creating Culture With Your Brand

  On a recent trip to REI, I was on the hunt for new hiking supplies and a birthday gift. Within the first few minutes of my entering the store, the most helpful associate appeared. He guided me to the exact hiking supplies I needed. I didn’t want to push my luck, but I told [...]

From filling cavities to fulfilling a brand promise

The Challenge:  For over 50 years, Duff and Cox has been a beloved dental practice. They’ve provided care for generations of families, which is evidenced by their deep roots in the Richmond community. Because they focus on their patients, not their marketing, Duff and Cox’s branding did not reflect the excellent patient experience. One of [...]

Content is the New Advertising

The term “content” is a buzzword that’s become popular in the last two decades, and lots of marketers have jumped on the content train. To us, it’s a term that’s overused and underdefined. We believe content is a story, message or experience that comes from a brand. It’s similar to advertising, but it’s designed to [...]

The Power of Small

They say “Good things come in small packages” Babies. Diamonds. Ad agencies. After working at a big agency for 20 years and now working with a small firm, here are five reasons that I believe big brands should consider small agencies like Dotted Line.       1. We’re small but mighty. Small agencies tend [...]

You Have to Be Vulnerable Before You Feel Empowered

    Earlier this month, I had one of the best weeks of my life. I spent three days at the Tory Burch Headquarters in New York for the immersion into the Tory Burch Fellowship that all of you helped me win. It was an incredible experience – filled with mentorship, networking and education with [...]

From Start to Phenomenal

THE CHALLENGE A creative and economic renaissance was underway in Richmond, Virginia. Richmond’s leaders — innovators, entrepreneurs, government officials, educators, and CEOs — recognized the need to capitalize on this momentum and never let it wane. Led by Virginia Biotechnology Research Park and Virginia Commonwealth University, the group came together to determine how to connect [...]

Tory Burch Foundation Honors Dr. Brite’s Paris Sabo

MAY 11, 2017 WWD.com Tory Burch Foundation Honors Dr. Brite’s Paris Sabo By Rosemary Feitelberg Tory Burch said she and her fellow jurors found the final decision to be excruciating since all 10 finalists were "insanely worthy" of winning. Dr. Brite, a little-known natural and organic personal-care Irvine, Calif., company, is about to amp up [...]

From Entrepreneur to Enterprise

  THE CHALLENGE Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted [...]

Once Upon a Brand…What was missing from NPGA Nashville

  It wasn’t all about the honky tonk on our latest trip to the Music City — it was about Propane Marketing!  After transforming the Conger LP Gas brand in 2016, our clients invited us to this year’s NPGA Southeastern Convention & International Propane Expo in Nashville. What kinds of seminars does one find at [...]

Advertising and marketing news for 4-25-17

APRIL 25, 2017 Richmond BizSense The Pitch: Advertising and marketing news for 4.25.17 By Jonathan Spiers Dotted Line Collaborations developed the name, tagline and brand identity system for a new brand identity for the Innovation Council of Virginia Biotechnology Research Park. The agency combined creative work with insights from focus groups and interviews to [...]