A look at the latest happenings behind the curtain at Dotted Line Collaborations. 1. O.P.P.O.R.T.U.N.I.T.Y is spelled S.W.A.M With our recently awarded Small, Women, and Minority-Owned certification, we’re ready to take on the world – or at least Virginia business opportunities. #GirlPower 2. In The News Check out Dotted Line’s Founder and CEO’s [...]
On a recent trip to REI, I was on the hunt for new hiking supplies and a birthday gift. Within the first few minutes of my entering the store, the most helpful associate appeared. He guided me to the exact hiking supplies I needed. I didn’t want to push my luck, but I told [...]
The Challenge: For over 50 years, Duff and Cox has been a beloved dental practice. They’ve provided care for generations of families, which is evidenced by their deep roots in the Richmond community. Because they focus on their patients, not their marketing, Duff and Cox’s branding did not reflect the excellent patient experience. One of [...]
The term “content” is a buzzword that’s become popular in the last two decades, and lots of marketers have jumped on the content train. To us, it’s a term that’s overused and underdefined. We believe content is a story, message or experience that comes from a brand. It’s similar to advertising, but it’s designed to [...]
They say “Good things come in small packages” Babies. Diamonds. Ad agencies. After working at a big agency for 20 years and now working with a small firm, here are five reasons that I believe big brands should consider small agencies like Dotted Line. 1. We’re small but mighty. Small agencies tend [...]
Earlier this month, I had one of the best weeks of my life. I spent three days at the Tory Burch Headquarters in New York for the immersion into the Tory Burch Fellowship that all of you helped me win. It was an incredible experience – filled with mentorship, networking and education with [...]
THE CHALLENGE A creative and economic renaissance was underway in Richmond, Virginia. Richmond’s leaders — innovators, entrepreneurs, government officials, educators, and CEOs — recognized the need to capitalize on this momentum and never let it wane. Led by Virginia Biotechnology Research Park and Virginia Commonwealth University, the group came together to determine how to connect [...]
MAY 11, 2017 WWD.com Tory Burch Foundation Honors Dr. Brite’s Paris Sabo By Rosemary Feitelberg Tory Burch said she and her fellow jurors found the final decision to be excruciating since all 10 finalists were "insanely worthy" of winning. Dr. Brite, a little-known natural and organic personal-care Irvine, Calif., company, is about to amp up [...]
MAY 7, 2017 Richmond.com Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship By Tammie Smith Lauren Cox Sweeney Lauren Sweeney, owner of Henrico County-based Dotted Line Collaborations marketing firm, is one of 10 women entrepreneurs from across the country selected for a yearlong Tory Burch Foundation fellowship. The [...]
THE CHALLENGE Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted [...]
It wasn’t all about the honky tonk on our latest trip to the Music City — it was about Propane Marketing! After transforming the Conger LP Gas brand in 2016, our clients invited us to this year’s NPGA Southeastern Convention & International Propane Expo in Nashville. What kinds of seminars does one find at [...]
APRIL 25, 2017 Richmond BizSense The Pitch: Advertising and marketing news for 4.25.17 By Jonathan Spiers Dotted Line Collaborations developed the name, tagline and brand identity system for a new brand identity for the Innovation Council of Virginia Biotechnology Research Park. The agency combined creative work with insights from focus groups and interviews to [...]
APRIL 14, 2017 Richmond.com New brand adopted to promote innovation in the Richmond region By John Reid Blackwell Carrie Roth The Innovation Council of the Virginia Biotechnology Research Park unveiled a new brand identity this week designed to help promote the Richmond region’s entrepreneurial environment.The Innovation Council, a nonprofit group led by an 18-member [...]
Earlier this month, The Tory Burch Foundation, an organization that supports and empowers female entrepreneurs, launched a campaign called Embrace Ambition. The campaign encourages women to own their ambition, embrace their drive, and define what motivates them. After reading the stories of many of these inspiring women from all over the country, we realized [...]
MARCH 23, 2017 Randolph-Macon College Connecting the Dots: Lauren Cox Sweeney ’10 Lauren Cox Sweeney '10 Randolph-Macon College alumna Lauren Cox Sweeney '10 knows firsthand that hard work and networking can add up to both personal and professional rewards. Sweeney, the founder and CEO of Dotted Line Collaborations (DLC), an advertising and branding agency [...]