A Tribute to Mom This Mother’s Day, I have the joy of celebrating being a new Mom. Those who’ve been on the journey with us at Dotted Line know this is a big milestone for me. And, boy, does the first few weeks of being a Mom make you appreciate your mother! Welcome to [...]
Why Being a Customer-Centric Company Is So Important (and So Unique) We’ve all heard the old adage, “The customer is always right,” and I can bet we’ve all pointed it out at least once when we were disappointed in a product or service. In my own recent experience, I jumped on Twitter the minute my [...]
Storytelling in Marketing In today’s fast-paced world of social media, where attention spans are getting shorter and shorter, capturing your audience’s attention in unique ways is increasingly important. Brand storytelling is using a narrative to connect your brand to your audience with a focus on linking what you stand for to the values you share [...]
Top 5 Marketing Takeaways from the High Five Conference © 2019 Kevin Seifert Photography Where can you learn, laugh, and perfect your high-five technique? (Hint: It’s all about the elbows.) At High Five! The High Five Conference is an annual adventure in marketing mind expansion conceived by the Triangle chapter of the American [...]
It’s hard to imagine a world without technology. No internet, tablets, smartphones or laptops. While many of us do remember the days without these tools, Generation Z hasn’t known a world without having technology at their fingertips. The question is, are all these gadgets, resources and a constant connection of being 'always on' helpful or [...]
Meet Creative Director, Jay Adams, the creative brains behind the Pediatric Associates of Richmond campaign. As a parent of three, he has had plenty of insightful experiences to help him create the copy and visuals in this new work. Read more about what he thinks makes great creative storytelling, a creative director's biggest challenge today, and who he [...]
The Possibility of “New” The end of the year is always a hustle of activity. Teams are finalizing strategic imperatives. The pressure is on to lock down budgets for the new year. All this while we’re trying to cram in every holiday celebration we can between the Thanksgiving turkey and New Year’s Day. [...]
Envision the following scenario: Your company has hired a firm to create a new brand and marketing strategy. The firm delivers an innovative strategy grounded in thoughtful research and insight. It results in renewed energy and excitement around your marketing. But while your team loved the initial concept, as it’s translated into print ads, digital [...]
Let’s talk about content strategy—and why content strategy matters. In the late 1990s, Bill Gates told us “Content is king.” While he was right, and content has continued to evolve as an essential cog in the marketing machine, there’s more to it than that. Today successful companies understand content must be paired with an [...]
A popular topic in recent marketing news is confusion within organizations, particularly among the C-Suite, about the role and importance of marketing strategy teams and their leadership. Harvard Business Review recently published an article (“The New Pressures Facing CMOs and How to Overcome Them”) based on a study by Spencer Stuart that shows an alarming number [...]