admin

About Lauren Cox

This author has not yet filled in any details.
So far Lauren Cox has created 70 blog entries.

Dotted Line Welcomes Christie Hach

  Christie has joined the Dotted Line team as Dotted Line Collaborations' new Account Director.   Coming from Barber Martin Agency, Christie brings with her more than 10 years of experience in the advertising industry, working with clients both large and small (nTelos Wireless, Cato Fashions, Adolf Jewelers), national and local (sweetFrog Premium Frozen Yogurt, [...]

Dotted Line Welcomes Christie Hach2018-07-16T15:08:54+00:00

Making the most out of snackable content

We’ve all heard it before – today’s world is more time starved than ever before. We’re overly connected; we’re working full time jobs with full time responsibilities at home with a fully packed social schedule on top of that. Think about if for a second. How often are you doing just one thing? If you’re [...]

Making the most out of snackable content2018-04-23T12:02:30+00:00

Innovation: More than Just a Buzzword?

Merriam-Webster defines the word innovation as the introduction of something new; a new idea, method, or device. Today, we see innovation coming at us from all angles. While Silicon Valley may be the first place to come to mind when you heard the word innovation, it certainly isn’t the last.     Fast Company recently [...]

Innovation: More than Just a Buzzword?2018-03-15T11:24:36+00:00

Ad Rewind: 2017’s memorable advertising

Richmond BizSense Ad Rewind: 2017’s memorable advertising and marketing moments By Jonathan Spiers From wind sprinting and yoga posing chia bars, to slow drawing sloths and “awful” Cobb Technologies coworkers, Richmond’s advertising industry gave us lots to look at in 2017. It was a year that saw CarMax go “all in” for a used car in [...]

Ad Rewind: 2017’s memorable advertising2018-03-13T13:02:28+00:00

When All Eyes Are on You, How Do You React?

  Three takeaways for all marketers from Super Bowl LII     It Matters Where It Comes From As marketers, we know that having a strong brand identity comes from living your brand’s mission, values and voice. Knowing who you are as a brand is an important part of selling what makes you unique. You’ve [...]

When All Eyes Are on You, How Do You React?2018-02-07T15:58:36+00:00

Lauren on How-Tos and Not-Tos for Cause Marketing

  At first glance, cause marketing can seem straightforward: choose a cause, broadcast support of said cause, and watch brand loyalty increase. On paper, this plan should work. Millennials are 49% more likely to purchase from brands that align with causes, and 55% of people are willing to pay extra for products and services from [...]

Lauren on How-Tos and Not-Tos for Cause Marketing2018-01-19T00:29:02+00:00

Skydiving 101: Take the Leap with Your Branding & Marketing

Everyone knows the expression “no risk, no reward.” But when it comes time to make a daring brand or marketing decision for our own company, we immediately act like someone has asked us to jump out of a plane. We retreat and stay in our safe zone. “Let someone else do the jumping!”   But [...]

Skydiving 101: Take the Leap with Your Branding & Marketing2017-09-26T19:28:40+00:00

The True Business of Empowerment

September 18, 2017 Huffington Post The True Business of Empowerment By Lauren Sweeney The word “empowerment” has been getting a lot of air time lately. It’s become an easy term to get behind. But, if you ask me, it’s lost some of its luster recently. It’s easy to say you support empowerment without having to step [...]

The True Business of Empowerment2018-01-18T13:51:16+00:00

Are You an Opera Singer or Hard Rocker?

When you think of an opera singer and a hard rock singer, I’m sure you imagine two completely different voices. Both are singing but in very different styles. And those different styles attract (usually) very different listeners. Did you know your brand has a voice, too? Everything you send out – from marketing materials to [...]

Are You an Opera Singer or Hard Rocker?2017-09-11T13:41:05+00:00

The Best Marketing Channel You’re Likely Ignoring

  What if I told you there was a huge marketing channel at your disposal with the ability to have more impact than Facebook and Instagram combined? And that that same channel was available to you for almost no incremental spend or effort? It’s also right under your nose. What is this glorious, almost mythical [...]

The Best Marketing Channel You’re Likely Ignoring2017-09-07T10:39:54+00:00