When you think of an opera singer and a hard rock singer, I’m sure you imagine two completely different voices. Both are singing but in very different styles. And those different styles attract (usually) very different listeners. Did you know your brand has a voice, too? Everything you send out – from marketing materials to [...]
What if I told you there was a huge marketing channel at your disposal with the ability to have more impact than Facebook and Instagram combined? And that that same channel was available to you for almost no incremental spend or effort? It’s also right under your nose. What is this glorious, almost mythical [...]
We’re going to need more wall space! We made a few additions of new work to our office gallery wall. These frames not only add a little more color to the office, but they’re also a constant reminder of the talent our team possesses to unleash new brand potential. Jump right in! You [...]
Looking for the finest Southern hospitality Virginia has to offer? Look no further than Chesterfield, Virginia’s Magnolia Green. Last fall, Dotted Line was excited to become the lead marketing partner for this premier master-planned community, owned by New York real estate investment group, iStar. Over the past ten months, we've launched a fully integrated [...]
All too often, we wait until Q4 to think about how effective our marketing for the year has been. But by getting a jump-start right about now, you can increase your performance and get a clearer picture of how things need to change for the following year. In a world where agility and optimization [...]
A look at the latest happenings behind the curtain at Dotted Line Collaborations. 1. O.P.P.O.R.T.U.N.I.T.Y is spelled S.W.A.M With our recently awarded Small, Women, and Minority-Owned certification, we’re ready to take on the world – or at least Virginia business opportunities. #GirlPower 2. In The News Check out Dotted Line’s Founder and CEO’s [...]
On a recent trip to REI, I was on the hunt for new hiking supplies and a birthday gift. Within the first few minutes of my entering the store, the most helpful associate appeared. He guided me to the exact hiking supplies I needed. I didn’t want to push my luck, but I told [...]
The Challenge: For over 50 years, Duff and Cox has been a beloved dental practice. They’ve provided care for generations of families, which is evidenced by their deep roots in the Richmond community. Because they focus on their patients, not their marketing, Duff and Cox’s branding did not reflect the excellent patient experience. One of [...]
The term “content” is a buzzword that’s become popular in the last two decades, and lots of marketers have jumped on the content train. To us, it’s a term that’s overused and underdefined. We believe content is a story, message or experience that comes from a brand. It’s similar to advertising, but it’s designed to [...]
They say “Good things come in small packages” Babies. Diamonds. Ad agencies. After working at a big agency for 20 years and now working with a small firm, here are five reasons that I believe big brands should consider small agencies like Dotted Line. 1. We’re small but mighty. Small agencies tend [...]
Earlier this month, I had one of the best weeks of my life. I spent three days at the Tory Burch Headquarters in New York for the immersion into the Tory Burch Fellowship that all of you helped me win. It was an incredible experience – filled with mentorship, networking and education with [...]
THE CHALLENGE A creative and economic renaissance was underway in Richmond, Virginia. Richmond’s leaders — innovators, entrepreneurs, government officials, educators, and CEOs — recognized the need to capitalize on this momentum and never let it wane. Led by Virginia Biotechnology Research Park and Virginia Commonwealth University, the group came together to determine how to connect [...]
MAY 11, 2017 WWD.com Tory Burch Foundation Honors Dr. Brite’s Paris Sabo By Rosemary Feitelberg Tory Burch said she and her fellow jurors found the final decision to be excruciating since all 10 finalists were "insanely worthy" of winning. Dr. Brite, a little-known natural and organic personal-care Irvine, Calif., company, is about to amp up [...]
MAY 7, 2017 Richmond.com Biz Buzz: Henrico entrepreneur selected for a year-long Tory Burch Foundation fellowship By Tammie Smith Lauren Cox Sweeney Lauren Sweeney, owner of Henrico County-based Dotted Line Collaborations marketing firm, is one of 10 women entrepreneurs from across the country selected for a yearlong Tory Burch Foundation fellowship. The [...]
THE CHALLENGE Dotted Line Collaborations spends every waking hour helping clients achieve their business goals through creative marketing. But when we made the finals of the esteemed Tory Burch Foundation Fellowship, we had to practice what we preach. With only 24 days to gather more votes than the other finalists, our Dotted [...]